CIRCLECUSTOM, founded in 2017, is a streetwear brand symbolized by the jellyfish—an emblem of self-illumination amidst society’s undercurrents. We advocate non-confrontational values, emphasizing individual radiance and harmony with nature. The brand embodies the art of balance—even with a rebellious heart, one can find a place in the world’s grand circle, shine with individuality, and resonate with all living things. CIRCLECUSTOM is more than just a brand; it’s a lifestyle—a tribute to inner light and external harmony. Everyone is the protagonist of their own story, using the boundaries of the times to give rebellion a voice.