W’menswear SS25, “Spinning for a Revolution” examines how the invention of the bicycle gave women newfound freedoms since the early 19th century. It is women cyclists who have turned traditional female propriety on its ear, and this collection sets out to celebrate the spinning revolution. Designed for beauty and social impact, these jeans are a true work of art, featuring artfully distressed and repaired details in the Japanese Boro style. Each pair tells a story of resilience, craftsmanship, and cultural heritage. The Boro technique, originally used by rural Japanese communities to mend and extend the life of garments, is masterfully employed to add unique, textured patches and repairs to these jeans, transforming them into one-of-a-kind pieces. • Boro-Inspired Repairs: Each pair is meticulously repaired with traditional Boro stitching techniques, creating a unique and textured aesthetic that honors the art of mending. • Cottage-Industries Model: Made by a group of skilled ethnic Malay women in Yala, Thailand, who are empowered through fair-wage work and the preservation of their artisanal craft. • One-of-a-Kind Design: The repairs and distressed elements make each pair unique, ensuring no two jeans are alike. A perfect blend of history, culture, and fashion. • Sustainable Ethical: Crafted with an emphasis on sustainability, each pair is made to last and tells a story of empowerment, craftsmanship, and community support. • Wear these jeans as a tribute to the power of artisanal craftsmanship, cultural preservation, and the women who are reshaping their community. A symbol of strength, beauty, and ethical fashion that empowers both the wearer and the artisans who created them.